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'A hard slog' for a small publisher

30 January 2006

'It's been a hard slog - the first 10 years were much more difficult as we established credibility and a backlist. You always think you're just about to turn the corner but it takes longer than you'd think, a bit like a petrol tanker. It does help if you have a few stokes of luck. You can have a bestseller after a year or 50 years - but by then it's too late.'

Pete Ayrton of Serpent's Tail on setting up a small publishing house, in the Bookseller