31 July 2017
There has been debate about press releases and whether or not they are obsolete. After all, when you can communicate in 140 characters, why do you need four to five paragraphs?
I have heard directly from book review editors that they toss the materials that come with review copies. I have also had a radio producer chastise me for mistakenly not sending a press packet with a book. Clients have asked me if press releases matter any more: "I mean, does anybody really read those things?"