Why on Earth would you start a literary magazine? You won't get rich, or even very famous. You'll have to keep your day job, unless you're a student or so rich you don't need a day job. You and your lucky friends and the people you hire-if you can afford to pay them-will use their time and energy on page layouts, bookkeeping, distribution, Web site coding and digital upkeep, and public readings and parties and Kickstarters and ways to wheedle big donors or grant applications so that you can put out issue two, and then three. You'll lose time you could devote to your own essays or fiction or poems. Once your journal exists, it will wing its way into a world already full of journals, like a paper airplane into a recycling bin, or onto a Web already crowded with literary sites. Why would you do such a thing?
The Persistence of Litmags - The New Yorker
13 July 2015
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